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Wal-Mart Case Highlights Trademark Regime Differences

Law360 (May 16, 2006, 12:00 AM EDT) -- As an increasing number of companies begin to explore international markets, for many companies the question of trademark protection has become more urgent. One such company is retailer Wal-Mart Stores Inc., currently fighting for the trademark to the smiley image it uses throughout its stores.

The Wal-Mart case highlights the discrepancies between trademark registration policy in the United States, and the trademark regime throughout the rest of the world.

In the case, an individual who owns the international rights to the smiley face, Franklin Loufani, has...
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