Green Marketers Face Growing Liability Risk

Law360, New York (August 21, 2008, 12:00 AM EDT) -- Consumer appetites for all things green are growing, as are efforts by companies to attract those environmentally conscious buyers by touting their green credentials. But for companies who make claims they can't back up, regulators and even rivals are likely to soon be ready to take action against them.

“With some of the dollars they're talking about this market generating, you've got to think that, at some point, someone is going to think that someone else is just stretching the truth a little too much,” said...
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