How To Pick The Best Investment Bank For Your IPO

By Matthew Perlman (August 10, 2015, 5:55 PM EDT) -- It's important for companies preparing to float an initial public offering to devote a fair amount of time and attention to choosing an investment bank, not only because the choice could determine how well the IPO goes, but also because the bank will likely be a partner for subsequent offerings down the road.

Many of the financial terms for underwriting agreements are standardized, so choosing the right bank becomes more about finding the one that best understands a company and will do an effective job of conveying its story to investors.

The choice will ultimately be up to the company, but...

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