The 5 Worst Business Development Moves For Law Firms

Law360, Los Angeles (October 26, 2015, 5:42 PM EDT) -- Fierce competition for work can tempt even the most conscientious law firms to exaggerate what they can do and trash-talk rivals in an effort to develop new business.  But experts say those moves are among the worst approaches they've seen for bringing paying clients through the front door.

Here, experts offer five business development moves they say are the least effective at generating new business.

Overselling Your Firm’s Capabilities

A common theme among business development experts is that attorneys need to develop authentic relationships with clients, asking the questions that matter and being attentive to client needs. For prospective clients, this...

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