The 5 Worst Business Development Moves For Law Firms
Law360, Los Angeles (October 26, 2015, 5:42 PM EDT) -- Fierce competition for work can tempt even the most conscientious law firms to exaggerate what they can do and trash-talk rivals in an effort to develop new business. But experts say those moves are among the worst approaches they've seen for bringing paying clients through the front door.
Here, experts offer five business development moves they say are the least effective at generating new business.
Overselling Your Firm’s Capabilities
A common theme among business development experts is that attorneys need to develop authentic relationships with clients, asking the questions that matter and being attentive to client needs. For prospective clients, this...
Stay ahead of the curve
In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.
Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
Create custom alerts for specific article and case topics and so much more!