Omnichannel Retail Helps Cos. Keep Up With Shoppers

Law360, New York (October 30, 2015, 10:45 AM EDT) -- Andrew J. Ferren

Nancy M. Davids Particularly with the holiday shopping season fast approaching, retailers need to respond to consumer patterns in order to remain competitive. As online retailers increase profitability and market share, major traditional retailers are trying to stay relevant by enhancing their websites and mobile apps and offering consumers the choice to pick up products in store or have the products shipped directly to their homes. Traditional retailers are enticing customers to “click” to buy by offering free expedited shipping, coupons toward online purchases and exclusively online items, as just a few examples. To date, however, the profits...

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