Law360, Los Angeles (November 9, 2015, 6:42 PM EST) -- Law firms like to trumpet as many strengths and achievements as possible on their websites and in marketing materials, but analysts say that the use of grandiose or overly broad terms can dilute a firm's core message.
Here, experts discuss the three most overused terms in legal marketing and how firms can better highlight their most sterling qualities.
For smaller law firms that specialize in one or two practice areas and have only a couple dozen attorneys, claiming to be a "full-service" firm may come off as disingenuous, according to experts.
"How can someone be that versed in so many...
Stay ahead of the curve
In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.
Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
Create custom alerts for specific article and case topics and so much more!