5 Things You Should Leave Out Of A Client Pitch

Law360, Miami (June 6, 2016, 2:57 PM EDT) -- For all of the effort law firms expend constructing glossy pitches that tout their accomplishments, deep attorney lineups and multiple office locations, the key to landing new clients can be as much about knowing what to leave out, experts said.

"There's an abundance of very qualified attorneys out there. The supply far exceeds the demand," noted Alex J. Tolston, who vets outside counsel hires in his role as general counsel and corporate secretary of U.S. Spanish-language media company Hemisphere Media Group Inc. "The art here is to reinforce to a client that they have core qualification and that they offer a...

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