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Dial IP Suit Targets P&G's Tide 'PurClean' Detergent

Law360, Los Angeles (May 4, 2016, 8:24 PM EDT) -- The Dial Corp. has asked an Arizona federal court to block The Procter & Gamble Co. from using "PurClean" on a new, Tide-brand, eco-friendly laundry detergent, arguing it's too similar to Dial's "pureclean" trademark used to market its Purex line of detergents.

P&G’s best-selling Tide brand will launch its new "PurClean" detergent this month, Dial's suit contends, and if not stopped, will upset the millions of dollars and efforts Dial has invested to market its Purex line of detergents, which bears the wording: "Pureclean. Purevalue. Purex."...
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Case Information

Case Title

Dial Corporation v. Procter & Gamble Company

Case Number




Nature of Suit

Property Rights: Trademark


Douglas L Rayes

Date Filed

May 4, 2016

Law Firms


Government Agencies

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