4 Signs BigLaw Is Not Ready For Social Media

Law360, New York (June 17, 2016, 3:46 PM EDT) -- With social media playing an increasingly central part of people’s lives, participating in its forums and pages can be an effective way for BigLaw to promote its good work. It’s also an excellent way for large firms to lose control of their brand.

Attorneys being a little too free with opinions on the matters of the day, overworked staffers sharing how little their firm supposedly thinks of them, clients going “off message,” former employees with axes to grind: social media can present firms a Colonel Mustard-in-the-conservatory-with-a-candlestick...
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