Law360, New York (June 17, 2016, 11:27 AM EDT) -- Back in the 1990s, the Federal Trade Commission brought cases against Learning Machine and Hooked on Phonics for failing to have competent and reliable scientific evidence to substantiate claims that their programs would teach particular skills such as reading or learning a foreign language. Almost 20 years have passed since these settlements, and the FTC is once again "on the manhunt" against marketers of cognitive development supplements, plans and programs.
In 2014, FTC Chairwoman Edith Ramirez identified cognitive claims as a national advertising enforcement priority for the FTC. At the 2015 National Advertising Division conference, former FTC Commissioner Julie Brill reiterated...
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