Diet Coke Plus Labels Make Misleading Claims: FDA

Law360, New York (December 29, 2008, 12:00 AM EST) -- The U.S. Food and Drug Administration has ordered Coca-Cola Co. to revise the labels of vitamin-fortified soft drink Diet Coke Plus, which the FDA claims misled consumers to believe that the beverage provided extra nutrition benefits.

In a letter sent Dec. 10 to Coca-Cola President and CEO Muhtar Kent, the FDA warned that the language on Diet Coke Plus labels violates federal nutrition labeling requirements and misleads consumers about the drink’s nutritional content.

Coca-Cola’s labeling of the product — which uses the term “plus” in conjunction...
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