7-Eleven Targets Copycat Brooklyn Bodegas

By Bill Donahue (July 27, 2016, 5:24 PM EDT) -- 7-Eleven Inc. is suing two Brooklyn bodegas for trademark infringement over "Eleven"-themed names and look-alike signage.

  7-Eleven claims two stores, Z-Eleven and Eleven 7 Food Mart, in Brooklyn have closely copied its signage. (Credit: Court documents) The giant convenience store chain filed separate complaints Monday in Brooklyn federal court against Z-Eleven, located in the neighborhood of Red Hook, and Eleven 7 Food Mart, located in the neighborhood of Kensington — each claiming that the stores closely mimicked 7-Eleven's iconic name and overall look.

"Defendants have set out on a deliberate course of conduct to deceive consumers into believing that the...

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