Zeroing In On Evidence In Coca-Cola TTAB Case

Law360, New York (September 26, 2016, 9:30 AM EDT) -- The history of mathematics depends on the introduction of the concept of zero — which by virtue of its unique nullity allows for computation, multiplication and division, even the calculus.

But as everyone knows, adding zero to anything results in no change. And a recent raft of applications and oppositions consolidated at the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board might invite readers to consider what zero really adds up to.

The sum is this. Soft-drink giant Coca-Cola Co., which the world knows sells Coke Zero, had attempted to register various marks at the USPTO containing the word...

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