Mars Sues Smucker Over Pet Treat Pill Pocket Trademark
By Melissa Daniels (November 21, 2016, 8:17 PM EST) -- Mars Inc. sued the J.M Smucker Co. and its pet food arm in Virginia federal court on Monday alleging their Pill Pouches pet treat product infringes its trademark for Pill Pockets, saying the names for the medication-disguising pet treats are confusingly similar.
Mars and its pet line say Smucker's newly released Pill Pouches willfully infringe its trademarks for its pre-existing Pill Pockets, a flavorful pet treat designed to hide a medication, with a "highly similar and virtually identical" mark.
"Seeking to take advantage of the reputation and goodwill enjoyed by the Pill Pockets brand, Defendants have perpetrated a scheme to confuse...
Stay ahead of the curve
In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.
Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
Create custom alerts for specific article and case topics and so much more!