TTAB Won't Block 'Tequila' Certification Mark

Law360, New York (January 26, 2017, 8:15 PM EST) -- The Trademark Trial and Appeal Board issued a precedential ruling Monday allowing a Mexican industry group to register "Tequila" as a certification mark, rejecting an American spirits company that claimed the name was generic.

The group, Consejo Regulador del Tequila, has been pushing the trademark office since 2003 to register "Tequila" as the same kind of geographic certification mark as Parmigiano-Reggiano cheese, giving it the power to police the standards used by companies that sell tequila in the U.S.

But St. Louis-based distiller Luxco Inc. has spent years pushing back, arguing consumers view "tequila" as a generic term for a type...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!