3 Ways Associates Can Become Rainmakers

Law360, New York (February 9, 2017, 8:52 AM EST) -- The days of BigLaw associates patiently waiting for institutional clients to be dropped in their laps are largely past and, as U.S. law firms struggle with flat demand, young attorneys are increasingly expected to step up their business development game.

In addition to being the best of the best at understanding and practicing law, today’s BigLaw associates must now too be well-versed in the art of attracting new clients and business, a role bestowed on them as law firms struggle to compete in a legal market plagued by increased competition and lagging demand.

The task of developing business is not something...

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