ABA Attorney Ad Rule Revamp Picks Up Steam

By Andrew Strickler (February 16, 2017, 9:38 PM EST) -- With lines drawn in an emerging debate at the American Bar Association over attorney ad and client solicitation rules, advocates and opponents of a proposed plan to dramatically streamline the model regulations agree that it's now less a question of if changes are coming than what form they will take.

Armed with data showing the vast majority of complaints about attorney ads come from other lawyers, not misled clients, a group of professional responsibility attorneys is pushing a set of ABA Model Rule revisions it says will maintain the ban on misleading ads and over-promising, while limiting "formalistic" directives that don't...

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