What US Cos. Must Know About EU E-Commerce Rules: Part 1

Law360, New York (May 15, 2017, 1:22 PM EDT) -- U.S.-based manufacturers of branded goods who wish to distribute them across the EU may face compelling legal challenges in protecting their ability to tightly select and control their distribution networks, particularly with regards to online sales.

Likewise, U.S.-based retailers of branded products wishing to set up e-commerce platforms in the EU may face similar challenges in understanding what restrictions on sales can and cannot be validly imposed by — or agreed upon with — manufacturers or sales partners.

Legal concerns in the e-commerce sector often arise around the extent to which branded goods manufacturers and suppliers can freely decide who can...

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