How To Convince A Startup To Think About IP

By Robert Kramer (July 11, 2017, 12:12 PM EDT) -- You client is starting a successful new company. It has a good product that it believes people will want to use. It has some funding from friends and family and interest by an entrepreneur or mentor it met recently. The stage is set for success, all it needs to do is stay focused, keep costs and distractions low, execute, and pay your bills. Why then should you encourage your client to spend its valuable time and money exploring intangible things such as intellectual property?

Here are some common reasons we all hear from clients as to why they do not need...

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