'Budweiser' Not Anheuser's Trademark: EU Court

Law360, New York (March 25, 2009, 12:00 AM EDT) -- The European Union's second-highest court has denied Anheuser-Busch Cos.' bid for a communitywide trademark for “Budweiser,” handing a victory to archrival Budweiser Budvar in an intellectual property saga that has already spanned a century.

On Wednesday, the European Court of First Instance upheld an earlier decision handed down by the EU's Office for Harmonization in the Internal Market, blocking Anheuser-Busch again from obtaining an EU-wide trademark for Budweiser.

Anheuser-Busch had been seeking to overturn a March 2007 ruling by the board of appeal for the OHIM,...
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