Distilling The 'Tequila' Trademark Trial And Appeal Board Case

Law360, New York (July 21, 2017, 12:25 PM EDT) -- National Tequila Day is celebrated annually on July 24. Tequila is made with the distilled extract of the blue agave plant, which grows in and around the city of Tequila and other parts of the state of Jalisco, Mexico. Although agave has been used for the manufacturing of fermented beverages since pre-Columbian times, the ancestor of what we now know as “tequila” was reportedly first made in the 16th century by Spanish conquistadors who had run out of imported brandy (hence why they originally called it “mezcal brandy”).

In 2017, tequila manufacturers may have more reason to celebrate than usual because...

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