We use cookies on this site to enable your digital experience. By continuing to use this site, you are agreeing to our cookie policy. close

Kellogg, FTC Settle Over Brain-Boosting Cereal Ads

Law360 (April 20, 2009, 12:00 AM EDT) -- Kellogg Co., one of the world’s largest cereal producers, has reached a deal with the Federal Trade Commission over claims of false advertising related to the company's assertion that Frosted Mini-Wheats can improve children’s attentiveness by nearly 20 percent.

The agreement, announced Monday by the FTC, requires Kellogg to pull marketing that claims the cereal is “clinically shown to improve kids’ attentiveness by nearly 20 percent.” The cereal maker is also barred from making similar claims about cognitive benefits unless they are “substantiated and true,” according...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.