Direct Sales Industry Should Commit To Consumer Protection

By Jeff Bell (October 26, 2017, 12:59 PM EDT) -- As CEO of a direct sales company, I want to see the industry thrive. I want to see it operate as the socially beneficial vehicle for entrepreneurship that has piqued people's interest across the U.S. and world. But to do so, the industry needs to commit to meaningful consumer protection initiatives that inspire consumer confidence. The industry needs to build the business upon a foundation of transparency that protects consumers and limits the capacity for companies to masquerade inventory loading as true consumer demand.

Specifically, this means implementing procedures that validate retail sales by ensuring that sales are both profitable and...

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