Drumroll, Please! Duracell Wins Bunny Battle With Energizer

Law360, New York (October 27, 2017, 8:51 PM EDT) -- A Missouri federal judge Friday granted Duracell a win in a case brought by Energizer, which alleges that its battery rival's drum-banging pink bunny rips off its own iconic, unstoppable pink bunny, ruling that Duracell cannot control the U.S. stores that sell its batteries with bunnies on the packaging.

Duracell U.S. Operations Inc. and its former parent, Procter & Gamble Co., had agreements with Energizer Brands LLC not to use the Duracell bunny on packaging in the United States, said U.S. District Judge Audrey G. Fleissig, but Duracell is allowed to use the bunny in certain other countries. Duracell has since been...

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