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Italy Fines Unilever €60M For Freezing Out Ice Cream Rivals

Law360, New York (December 6, 2017, 9:50 PM EST) -- Italy's antitrust enforcer said Wednesday that it has fined Unilever’s Italian subsidiary more than 60 million euros ($70 million) for freezing out competitors in the country’s single-serve ice cream market.

The Italian Competition Authority said that Unilever used exclusivity agreements with ice cream sellers to abuse the dominant position of its “Algida” brand in the prepackaged ice cream bar and popsicle market. The agency calls those types of treats, which are meant to be consumed immediately, “impulse” ice creams.

Unilever’s practices caused “substantial prejudice to the...
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