Surefire Marketing Methods To Build Your Legal Practice

Law360 (January 28, 2020, 4:31 PM EST) -- “At a funeral, most people would rather be the guy in the coffin than have to stand up and give a eulogy.” —Jerry Seinfeld

For some people, promotion, connection and outreach — aka marketing — are the favorite parts of our practice. For others, they’re terrifying. But for everyone, marketing is essential, because without it we’re out of business.

What type of marketing is the most effective? What sorts of efforts will keep you busier than you could ever have imagined? I only know what’s worked for myself and why. But there’s no reason why these tactics can’t work for you too....

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