Building A Law Firm Knowledge Bank For Thought Leadership

Law360 (February 11, 2021, 5:14 PM EST) -- Thought leadership is a critical marketing strategy for business law firms. Today's legal buyers expect their lawyers to be at the forefront of issues that matter to them. They are seeking a trusted adviser — an attorney and a firm they can trust with sensitive and high-stakes matters.

Demonstrating expertise through content such as blog posts, bylined articles, in-depth reports, videos, podcasts and webinars is the most effective way to build a reputation as a trusted adviser — beyond actually serving as one to an existing client.

While such thought leadership marketing is highly effective, it requires a cultural shift throughout...

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