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Swatch AG (Swatch SA) (Swatch Ltd.) v. Beehive Wholesale, LLC
Case Number:
1:11-cv-00434
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August 17, 2012
Swatch Can't Stop Rival From Using 'Swap' Mark, Judge Says
A Virginia federal judge handed Swatch SA a loss Thursday in its case seeking to stop a Louisiana company from using the "Swap" trademark on watch faces and bands, upholding a U.S. Patent and Trademark Office board's decision to shoot down Swatch's challenge.
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April 22, 2011
Swatch Fights To Block 'Swap' Watch Trademark
Swiss watchmaker Swatch AG filed a lawsuit in Virginia federal court on Thursday in an effort to prevent a Louisiana company from trademarking its line of Swap watches.