April 07, 2015
Pom Wonderful LLC urged the D.C. Circuit on Monday to reconsider its decision backing the Federal Trade Commission's findings that the company used deceptive claims in advertising the health benefits of its products, arguing the court cannot defer to the FTC for First Amendment scrutiny.
February 27, 2015
The D.C. Circuit recently backed the Federal Trade Commission's findings that Pom Wonderful LLC used deceptive claims in advertising the health benefits of its products, setting a more explicit bar that advertisers will need to clear if they want to avoid regulatory backlash for making specific disease prevention claims.
January 30, 2015
A Federal Trade Commission ruling that Pom Wonderful LLC used deceptive claims in advertising the health benefits of its products will stand, although the Friday order from the D.C. Circuit lowered the bar for advertising Pom's health benefits to one controlled study instead of two.
May 02, 2014
Pom Wonderful LLC urged a D.C. Circuit panel on Friday to nix a Federal Trade Commission decision barring it from making health- and disease-related claims in its advertisements, saying the agency is holding it to an "impossible" standard in its attempt to curb misleading advertisements.
February 11, 2014
The Federal Trade Commission on Friday defended its ban of Pom Wonderful LLC from making disease-related claims in advertisements, telling the D.C. Circuit that the beverage maker "cherry-picked" favorable clinical results to exaggerate its antioxidant products' benefits and that the First Amendment does not protect misleading advertisements.