Dyson, Inc. v. SharkNinja Operating LLC et al

  1. April 02, 2019

    Dyson's False Ad Award Against SharkNinja Bumped To $18M

    Dyson Inc.'s $16 million false advertising verdict against rival vacuum cleaner-maker SharkNinja not only will stand, it'll be increased to $18 million after an Illinois federal court found the jury's decision was reasonable and Dyson is entitled to interest.

  2. July 10, 2018

    Dyson, SharkNinja Say $16M False Ad Verdict Wrong

    Dyson Inc. and SharkNinja Operating LLC urged an Illinois federal judge to change a jury’s $16 million verdict in their false advertising suit, with the former saying its award was $2 million short and the latter claiming the amount should be either reduced or nixed altogether.

  3. June 11, 2018

    Jury Awards Dyson $16M Over Rival's False Vacuum Ads

    An Illinois federal jury awarded Dyson Inc. more than $16 million in damages Monday after finding rival SharkNinja Operating LLC falsely advertised its Rotator Powered Lift-Away as a better product than Dyson's best-performing machine at the time.

  4. May 30, 2018

    Rival Rigged Vacuum Test To Support Ad, Dyson Tells Jury

    The tests that vacuum manufacturer SharkNinja Operating LLC claimed to be independent while advertising a product to compete with Dyson Inc.'s best-performing vacuum cleaner were actually conducted at the company's direction and not independent at all, counsel for Dyson told an Illinois federal jury Wednesday.

  5. May 29, 2018

    Jury Impaneled In Dyson False Ad Suit Ahead Of Trial Kickoff

    An Illinois federal judge impaneled a jury on Tuesday, one day before opening statements kick off a trial to determine whether SharkNinja promoted its product's quality at the false expense of competitor Dyson Inc.

  6. April 26, 2017

    Dyson Rival Gets Claims Trimmed From False Ad Suit

    Vacuum maker SharkNinja got a false advertising lawsuit by rival Dyson trimmed Wednesday when an Illinois federal judge said there wasn't enough evidence for a reasonable jury to find SharkNinja made false claims that its vacuums were superior to Dyson's.

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