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Jury Awards Dyson $16M Over Rival's False Vacuum Ads

Law360 (June 11, 2018, 8:27 PM EDT) -- An Illinois federal jury awarded Dyson Inc. more than $16 million in damages Monday after finding rival SharkNinja Operating LLC falsely advertised its Rotator Powered Lift-Away as a better product than Dyson's best-performing machine at the time.

The verdict caps off a 10-day trial over Dyson’s claims that SharkNinja’s advertisements, which ran from August to December 2014, touted reports it falsely claimed were conducted independently and proved its Lift-Away vacuum was a better carpet cleaner than Dyson’s DC65. The jury also sided with Dyson’s claim that Shark’s...
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Case Information

Case Title

Dyson, Inc. v. SharkNinja Operating LLC et al

Case Number



Illinois Northern

Nature of Suit



Honorable Gary Feinerman

Date Filed

November 25, 2014

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