August 24, 2015
A California federal judge has tossed a proposed class action claiming the makers of Jim Beam falsely market its bourbon as “handcrafted,” ruling a reasonable consumer wouldn't interpret the word to mean that the product is literally created by hand instead of machine.
March 19, 2015
Jim Beam Brands Co. on Wednesday blasted a proposed class action accusing it of duping customers into thinking that its bourbon is "handcrafted," telling a California federal judge the lead plaintiff's interpretation of the word defies common sense.
February 17, 2015
The makers of Jim Beam bourbon were hit with a proposed class action on Tuesday in California federal court alleging it falsely advertises its whiskey as "handcrafted" because it is actually made through a largely automated process with barely any personal interaction.