December 12, 2017
From Cheerios box trade dress to generic "googling" to a blockbuster U.S. Supreme Court decision, 2017 was another bumper year for major rulings in trademark law. Here are the 10 you need to remember.
May 16, 2017
The Ninth Circuit ruled Tuesday that "Google" has not become a generic trademark like "aspirin" or "thermos," rejecting a case claiming the tech giant had lost control of the name because of widespread use of "google" as a verb.
March 17, 2017
Two men who've bought hundreds of domains containing the word "google" asked the Ninth Circuit at a hearing Friday to revive their case arguing "google" is so commonly used that it's become a generic term meaning "to search the internet," and not a valid trademark for the popular search engine.