9th Circ. Says 'Google' Is Not Generic Trademark

By Bill Donahue (May 16, 2017, 3:23 PM EDT) -- The Ninth Circuit ruled Tuesday that "Google" has not become a generic trademark like "aspirin" or "thermos," rejecting a case claiming the tech giant had lost control of the name because of widespread use of "google" as a verb.

Siding with Google Inc., the appeals court shot down the argument that "google" had succumbed to so-called genericide, losing its status as a protected trademark by becoming "a generic term universally used to describe the act of internet searching."

That argument failed, the appeals court ruled, because it overlooked one important distinction: A claim of genericide must relate to a particular type...

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