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de Lacour et al v. Colgate-Palmolive Co. et al

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Case Number:

1:16-cv-08364

Court:

New York Southern

Nature of Suit:

Multi Party Litigation:

Class Action

Judge:

Firms

Companies

Colgate-Palmolive Co.

Sectors & Industries:

Consumer Goods
- Personal Products

January 04, 2024
Colgate, Tom's Beat 'Natural' Deodorant False Ad Suit

Colgate and Tom's of Maine have defeated a false advertising class action and successfully decertified three subclasses of shoppers who challenged their use of "natural" on toothpaste and deodorant products, after a New York federal judge found Wednesday there are many interpretations of "natural" and therefore no generalized proof of deception.
September 26, 2022
Colgate Says Plaintiffs In Labeling Action Settled Previously

Colgate-Palmolive and Tom's of Maine are seeking to reverse certification of a class action last year alleging fraud over the marketing of certain products as "natural," arguing new evidence shows the plaintiffs were part of a settlement in a previous case that made the same "cookie-cutter" claims.
April 26, 2021
Colgate Consumers Win Cert. In Deodorant False Ad Suit

A New York federal judge on Friday certified a trio of classes of consumers in the Empire State, California and Florida who've purchased certain Colgate-Palmolive Co. deodorant and toothpaste products, ruling that the consumers have successfully shown that a class action is the best route for addressing their false advertising claims.
September 12, 2019
Class Cert. Scrubbed In Colgate 'Natural' False Ad Suit

A New York federal judge on Thursday denied class certification to buyers of Colgate-Palmolive Co.'s deodorants and toothpastes, saying they failed to account for how differences in state law would affect their proposed nationwide class.
June 05, 2017
Colgate Seeks Stay Of 2 Cases Until FDA Defines 'Natural'

Two proposed class actions claiming Tom's of Maine and parent Colgate-Palmolive improperly labeled personal care products as "natural" should be paused until the U.S. Food and Drug Administration weighs in on the term, the companies told New York and California federal courts Friday, arguing the agency is better equipped to define the word.
October 28, 2016
Colgate, Tom's Face Suit Over 'Natural' Product Claims

Tom's of Maine Inc. touts products such as deodorants and toothpastes as natural when they actually contain a number of synthetic ingredients, two consumers alleged on Thursday in a proposed class action in New York federal court that also names parent company Colgate-Palmolive Co.