DZ Reserve et al v. Meta Platforms, Inc.

  1. March 30, 2022

    Meta's Barrage Of Arguments Can't Stop Ad Reach Class Cert.

    A California federal judge certified a class of Facebook advertisers that claim they were deceived about the company's "potential reach" tool, ruling that parent company Meta Platforms inc. made an unfocused "blunderbuss of objections" to certification that did not hold up to scrutiny.

  2. March 07, 2022

    Meta Slams Claims Facebook Inflated Ad Reach Metrics

    Facebook's parent company, Meta Platforms, on Friday sought to toss a proposed class action alleging that it employed bogus user numbers to sell advertisements, contending that the advertiser plaintiffs do not identify specific numbers they purportedly relied on. 

  3. April 26, 2021

    Facebook Advertisers Seek Cert. In Inflated Ad Reach Suit

    Facebook advertisers asked a California federal judge Friday to certify their proposed class claims that the company bolsters its advertising revenue by inflating the potential estimated reach of ads on the platform.

  4. February 18, 2021

    Advertisers Say Facebook Execs Knew About Bloated Stats

    Facebook's top executives, including CEO Sheryl Sandberg, knew for years that the social media giant was peddling inflated estimates for the potential reach of ads on the social media platform, advertisers claim in filings unsealed in California federal court Wednesday.

  5. October 17, 2019

    Facebook Must Face Trimmed Advertiser Suit Over Ad Reach

    A California federal judge on Thursday further trimmed a proposed class action alleging Facebook bolsters its advertising revenue by inflating the potential estimated reach of ads on the social media platform, nixing breach of contract claims once and for all but allowing claims of unfair competition to go forward.

  6. May 16, 2019

    CORRECTED: Facebook Advertisers' Inflated Stats Suit Trimmed

    A California federal judge on Thursday trimmed a putative class action alleging Facebook bolsters its advertising revenue by inflating the potential estimated reach of ads, but said advertisers can amend their suit to describe exactly how Facebook breached its contractual obligations.

  7. October 18, 2018

    Facebook Seeks To Duck Suit Claiming It Inflated Ad Stats

    Facebook urged a California federal judge on Wednesday to toss an aromatherapy business owner's putative class action alleging the social media giant bolsters its advertising revenue by inflating the potential reach of demographic figures provided to its clients, saying it expressly told advertisers the figures might not align with third-party calculations.

  8. August 16, 2018

    Facebook Sued Over Allegedly Bogus Advertising Stats

    The owner of a Kansas-based aromatherapy fashion business has filed a proposed class action suit in California federal court against Facebook alleging the social media giant grossly inflates so-called potential-reach demographic figures that dictate advertising rates and guide clients in choosing what markets in which to place their ads.

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