December 10, 2025
The three-year legal saga between U.S. and Chinese vaping companies over who could control the Elf Bar name appears to be coming to an end, the parties have told a Florida federal court, saying they've reached a deal that would end a number of overlapping intellectual property lawsuits that made it all the way to the Federal Circuit.
August 31, 2023
VPR Brands has urged a Georgia federal court to toss counterclaims that its latest product launch infringed a Chinese vape maker's Elfbar product, arguing there's nothing "distinctive" in the "shape, coloring, font [or] style" of one of the most popular disposable e-cigarettes.
August 02, 2023
The litigation between U.S. and Chinese vaping companies over the "Elf" name could end in a settlement, a mediator told a Florida federal judge on Tuesday, saying that favorable rulings on two key issues for one party would likely "force" the other side to "adjust their settlement demands."
June 07, 2023
A Chinese maker of e-cigarette products has declared itself the "senior user" of the "Elf" trademark, in a counterclaim seeking to upend any right Florida-based VPR Brand LP has asserted in its ongoing legal fight with foreign companies that produced the popular "Elfbar" disposable vapes.
May 05, 2023
A Florida-based wholesaler of vape products has agreed to pay $5.3 million to the maker of "Elf" branded vapes, VPR Brands LP, to end claims that it infringed on the company's brand by distributing "Elfbar" products, according to a deal made public in filings with securities regulators.
May 04, 2023
The U.S. and Chinese vaping companies fighting over the trademarked word "Elf" have escalated their dispute, with the foreign firms now seeking to block the other from selling a product they claim steals their "Elfbar" style and the domestic firm claiming they are ignoring a previous court order prohibiting them from selling Elfbar.
February 23, 2023
A Florida federal judge on Thursday ordered a Chinese vape maker to stop marketing its "Elfbar" brand electronic cigarettes in the U.S., finding that VPR Brands LP, which makes and sells "Elf" brand vapes, is likely to succeed on its claims that the Elfbar vapes infringe its trademark.
November 18, 2022
The CEO of vaping company VPR Brands LP told a Florida federal court on Friday that a Chinese manufacturer's knockoff vaporizer product "hijacked our brand," cutting into sales and potentially drawing regulatory scrutiny.