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Expert Analysis

Maximizing The Success Of 'Minimum Advertised Price' Policy

By Lesli Esposito and Brian Boyle (April 11, 2018, 1:33 PM EDT) -- Minimum advertised price (MAP) polices are a commonplace and conceptually simple tool, but as many manufacturers and suppliers have learned, they can be challenging to implement in practice. In-house attorneys advising companies on MAP policies must ensure compliance with the antitrust laws, but must also help ensure that policies are effective at advancing the company's business objectives. This article addresses the interplay of those legal and business concerns, and suggests strategies for MAP policy drafting and implementation....

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