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Measuring The Value Of A Law Firm's Social Media Efforts

Law360 (June 6, 2019, 3:18 PM EDT) -- If your firm’s most recent LinkedIn post earned a seemingly impressive 100 likes, 10 comments and more than a dozen shares — so what? Like any aspect of a robust marketing and business development program, raw data in the absence of context is meaningless.

Developing and executing a social media strategy for your firm requires significant effort and costs money. So does the technology to properly manage and monitor it. Yet, most legal marketers struggle to show the return on investment of their social media efforts.

As law firms become more discerning with their marketing, business development and communications spends, marketers...

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