Green Coffee Adman Must Disgorge $29M In Fake Ad Suit
By Brian Amaral (November 3, 2016, 2:38 PM EDT) -- The green coffee marketer whose companies were steeped in lies about the product's fat-burning powers must disgorge $29 million after being found liable in the Federal Trade Commission's suit, a federal judge in Florida ruled Wednesday.
U.S. District Judge Steven D. Merryday said that Nicholas Congleton, who marketed Pure Green Coffee extract pills with false testimonials and bunk research, was individually liable for the false ads and websites.
"The Pure Green Coffee business conveyed to the public false or unsubstantiated efficacy claims, false establishment claims, deceptive testimonials, and deceptive news websites," Judge Merryday wrote in an order granting the FTC summary...
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