Purina, Blue Buffalo False Ad Fight Ends With Settlement

By Steven Trader (November 3, 2016, 6:59 PM EDT) -- The long-running false advertising fight between rival pet food makers Nestle Purina and Blue Buffalo over adulterated ingredients allegedly in each other's products has concluded with a confidential settlement, according to statement issued by Purina on Wednesday.

In a joint stipulation for dismissal filed Wednesday, Nestle Purina PetCare Co. and Blue Buffalo Co. Ltd. asked a Missouri federal judge to permanently can the Lanham Act claims each had filed against the other for supposedly falsely advertising their respective pet foods as free of poultry byproducts.

According to the press release issued Wednesday by Nestle Purina, the two sides have reached a...

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