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How GCs Can Tackle The Vast Online Counterfeiting Problem

Law360, Chicago (November 10, 2016, 5:23 PM EST) -- Online marketplaces are redefining what it takes to protect a brand, forcing general counsel to divert more resources to anti-counterfeiting efforts and seek out new strategies in what can seem like a costly game of whack-a-mole. Here's what brand owners are doing to cope and what they hope will change.

Starting in January, you won’t be able to buy Birkenstock sandals on Amazon.com. This summer, the company determined that it was impossible to police counterfeit goods on Amazon, including when Birkenstock teamed up with Amazon, so...
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