6 Ways To Botch A Client Pitch

Law360, New York (February 2, 2016, 7:36 PM EST) -- Attorneys may be masters of the courtroom, but they'll miss out on lucrative business opportunities if they don't learn to master the art of the pitch.

“Attorneys think that they’re very slick, but I think their clients and potential clients are very, very smart,” Buchalter Nemer partner Farah Bhatti said. “It’s not like they’re looking at you in a vacuum. These decisions are not being taken lightly.”

It is increasingly important for firms to make strong first impressions when the opportunity to sit down and talk about legal guidance arises, experts say, and botching that pitch likely kills any chance of...

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