Whiskey Maker Says 'Double Barreled' Is Generic Term

By Bill Donahue (September 3, 2015, 6:04 PM EDT) -- Spirits company Sazerac Co. moved Wednesday to toss a lawsuit claiming the term "double barreled" is a protected trademark, calling it generic industry jargon that one company "cannot possibly" monopolize.

Sazerac — probably best known for its Fireball Cinnamon Whisky — was sued by Prichard's Distillery Inc. last year for using "double barreled" on whiskey labels. Prichard's has been selling a "Double Barreled Bourbon" for more than a decade and owns two trademark registrations on the term.

Sazerac said on Wednesday, though, that Prichard's had no legal trademark rights to enforce.

"Plaintiff cannot possibly own protectable trademark rights in the term...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Attached Documents

Related Sections

Case Information

Case Title

Subscribers Only

Case Number

Subscribers Only


Subscribers Only

Nature of Suit

Subscribers Only


Subscribers Only

Date Filed

Subscribers Only

Law Firms


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!