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FTC, Calif. Hit Ancestry Co. Over Deceptive Marketing, Billing

By Allison Grande (November 21, 2023, 10:39 PM EST) -- A DNA testing and ancestry services provider will pay a $700,000 penalty and overhaul its marketing and billing practices to resolve the Federal Trade Commission and California attorney general's claims that the company misled consumers about the quality of their services and used manipulative "dark patterns" to trick consumers into buying unwanted products, the agencies said Tuesday. ...

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