Value-Based Challenges And Opportunities For Pharma Cos.
By Eve Brunts and Alison Fethke (July 12, 2017, 1:29 PM EDT) -- Value-based health care and the high cost of drugs have both received significant attention in the ongoing debate on the future of health care. Value-based pricing for drugs may offer pharmaceutical companies an opportunity to validate the cost of their drugs and overcome obstacles to access. Over the past couple of years, pharmaceutical companies and private health plans have announced new value-based pricing arrangements linking the cost of drugs to their perceived value, receiving widespread media coverage.
Such coverage, however, has obscured the challenges inherent in implementing a successful value-based pricing arrangement. Such an arrangement must align with the strategic objectives...
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