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GCs Tell Legal Marketers How Firms Can Stand Out

By Sam Reisman (April 11, 2018, 6:29 PM EDT) -- In order to win and retain business, firms need to deliver useful and timely updates to clients and establish their attorneys as experts in their clients' industries or in practice areas where they most require counsel, among other strategies, a panel of in-house leaders told legal marketers at a conference in New Orleans on Wednesday....

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