Keys To Creating Standout Law Firm Thought Leadership

Law360 (January 11, 2021, 5:17 PM EST) -- It often seems that new business lingo arrives with every season. The terms may seem brilliant at first, but overuse diminishes them and eventually they descend into cliche.

Think leverage, synergy, ecosystem. We continue to use them, because they are well-understood and effective shorthand, but they lose their distinctive value over time. Thought leadership could well be counted among these.

At first the idea of a thought leader was quite literally someone outstanding — a person whose ideas stand out in the crowd. But that meaning has been gradually eroded and fragmented. In the U.K., the term is often associated with...

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