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The Trouble With Trademarking A Trend

Law360, New York (January 10, 2018, 11:06 AM EST) -- Trademarks are vital assets for all businesses and brands that are looking to establish themselves in their chosen marketplace, helping to position them as leaders in their field, and to distinguish themselves from the rest of the competition. This does not have to be solely through the use of words and slogans, however; logos, symbols, graphic designs and other visual elements are also equally important to consider in the trademark process.

On top of this, they are also an effective way of helping to build a...
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