GCs Urge Law Firms To Become Better Partners In Business

Law360, Atlanta (April 10, 2019, 6:43 PM EDT) -- A panel of general counsel spoke to a room of legal industry marketers and business development professionals Wednesday morning about some of the biggest threats to firms' bottom lines and how they can stand out by repositioning themselves as partners in business, not hired guns brought in to handle discreet legal issues.

The in-house legal leaders identified among the firms’ emerging competitors alternative legal service providers and Big Four accounting firms, but also highlighted how they were developing more capability internally and diverting resources in-house where they can be deployed more efficiently.

Panel moderator Richard Caruso, vice president and general manager...

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